Nature Manitoba's IBA Program joined with the Manitoba Beef Producers, Manitoba Habitat Heritage Corporation, West Souris River Conservation District, Turtle Mountain Conservation District and Birds Canada. The goal was to establish the Keep Grazing initiative, funded by Environment and Climate Change Canada's Species at Risk Partnerships on Agricultural Land (SARPAL) initiative. The initiative operates on the understanding that the cattle are critical. If we lose the cattle from the prairie, it’s likely that the plough will follow and grassland bird habitat will be lost.